* The source adds the following information: "The Ampersand Retail Matrix represents our view of the core tenets of multichannel retailers. These tenets cross the boundaries of digital and physical customer experiences, including site UX, delivery, returns, payment etc. Retailers were scored against 28 criteria, with a weighted formula out of 36.325 points, with the final score to be out of 100 (=100/36.325*SCORE)."
This statistic shows the lowest rated multichannel retailers in the United Kingdom in 2020. At the bottom of the list of low-performers in multichannel retail was luxury leather goods company Smythson with a score of ** out of 100. Home care and personal products retailer Crabtree & Evelyn closed the list with a score of **. The UK's highest performing multichannel was revealed to score a firm ** out of 100.
Multichannel retail allows customers to make purchases via online and mobile channels, as well as offering click-and-collect delivery options besides traditional brick-and-mortar sales.
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Ampersand. (February 12, 2020). Lowest ranking multichannel retailers in the United Kingdom (UK) in 2020* [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 23, 2026, from /statistics/972020/lowest-ranking-multichannel-retailers-uk/
Ampersand. "Lowest ranking multichannel retailers in the United Kingdom (UK) in 2020*." Chart. February 12, 2020. ÌÇÐÄÆÆ½â°æ. Accessed July 23, 2026. /statistics/972020/lowest-ranking-multichannel-retailers-uk/
Ampersand. (2020). Lowest ranking multichannel retailers in the United Kingdom (UK) in 2020*. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 23, 2026. /statistics/972020/lowest-ranking-multichannel-retailers-uk/
Ampersand. "Lowest Ranking Multichannel Retailers in The United Kingdom (Uk) in 2020*." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 12 Feb 2020, /statistics/972020/lowest-ranking-multichannel-retailers-uk/
Ampersand, Lowest ranking multichannel retailers in the United Kingdom (UK) in 2020* ÌÇÐÄÆÆ½â°æ, /statistics/972020/lowest-ranking-multichannel-retailers-uk/ (last visited July 23, 2026)
Lowest ranking multichannel retailers in the United Kingdom (UK) in 2020* [Graph], Ampersand, February 12, 2020. [Online]. Available: /statistics/972020/lowest-ranking-multichannel-retailers-uk/