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Increasingly, online is becoming a bigger part of fashion and apparel retail in the United Kingdom. Between July 2017 and July 2018, of the country’s fashion retailers, Bonmarché had the most impressive growth in like-for-like online sales. Bonmarché’s like-for-like online sales increased by **** percent and set the retailer ahead of Shoe Zone, Joules and Yours among others. Online sales for retailers that dominate the UK apparel market, such as Debenhams, Arcadia Group and John Lewis had a growth rate of between **** and *** percent.

Bonmarché’s growing online estate

The growth of Bonmarché’s online estate was a steady business. Since 2014, the fashion retailer gradually increased the share of online in its total retail sales. By 2018, *** percent of Bonmarché’s retail sales was achieved through online.

New Look slows down

As displayed in the statistic, online sales growth was not positive for New Look. The retailer’s online sales experienced a stagnation during this period. Up until 2017, New Look’s e-commerce sales had its golden age, yet the past two years have been a struggle for the retailer, which resulted in poor sales and store closures.