This statistic shows the results of a survey released in 2017 in which respondents were asked about the resources that were influential in their purchase process in the United Kingdom (UK). The survey results revealed that retailers' own websites and apps were still the most influential resource in the purchase process, with half of respondents agreeing that they are the most influential channels in their purchase journey. ** percent of shoppers stated that newspaper advertising was less influential as a channel in their process of purchasing retail products.
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Criteo. (October 21, 2017). Resources influential in purchase process of retail shoppers in the United Kingdom (UK) in 2017 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/989928/shoppers-purchase-process-influential-channels-uk/
Criteo. "Resources influential in purchase process of retail shoppers in the United Kingdom (UK) in 2017." Chart. October 21, 2017. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/989928/shoppers-purchase-process-influential-channels-uk/
Criteo. (2017). Resources influential in purchase process of retail shoppers in the United Kingdom (UK) in 2017. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/989928/shoppers-purchase-process-influential-channels-uk/
Criteo. "Resources Influential in Purchase Process of Retail Shoppers in The United Kingdom (Uk) in 2017." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Oct 2017, /statistics/989928/shoppers-purchase-process-influential-channels-uk/
Criteo, Resources influential in purchase process of retail shoppers in the United Kingdom (UK) in 2017 ÌÇÐÄÆƽâ°æ, /statistics/989928/shoppers-purchase-process-influential-channels-uk/ (last visited July 16, 2026)
Resources influential in purchase process of retail shoppers in the United Kingdom (UK) in 2017 [Graph], Criteo, October 21, 2017. [Online]. Available: /statistics/989928/shoppers-purchase-process-influential-channels-uk/
