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Monthly active users of leading WeChat mini-programs in apparel retail sector in China as of December 2020 (in millions)

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Source

Release date

January 2021

Region

China

Survey time period

December 2020

Supplementary notes

Values have been rounded.

Citation formats

Major online apparel retail WeChat mini-programs based on MAUs China 2020

Published by
Yihan Ma,
May 17, 2024
As of December 2020, the Japanese clothing brand UNIQLO had over ** million monthly active users in its mini-program on WeChat in China. Mogujie, an online apparel retailer targeted at female shoppers, ranked second with around **** million monthly active users.
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