* This response is included in the 2019 report but did not appear in the 2018 report also published by the source. ** 2018 survey consisted of a sample of1,503 shoppers, conducted between April 27 to May 6, 2018. The source also adds the following information: "This research is representative of shoppers that bought and returned an item online in the UK."
No date of release was provided by the source. Therefore, date of access is used here.
Citation formats
Try before you buy: retail items shoppers would order using the service UK 2018-2019
This chart presents the share of retail items UK online shoppers would consider ordering using try-before-you-buy service in 2018 and 2019. According to the results of annual survey on online shoppers in the UK, in 2019, more shoppers said they'd consider buying clothing items/accessories using "try before you buy" purchase option, which is increasingly offered by multichannel retailers. On the other hand, while ** percent of shoppers would opt for buying computers and related electronics in 2018, this share fell to ** percent in 2019.
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Royal Mail. (October 16, 2019). Retail items consumers would order online using 'try before you buy' services in the United Kingdom (UK) in 2018 and 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/987863/items-consumers-would-buy-with-try-before-you-buy-uk-united-kingdom/
Royal Mail. "Retail items consumers would order online using 'try before you buy' services in the United Kingdom (UK) in 2018 and 2019." Chart. October 16, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/987863/items-consumers-would-buy-with-try-before-you-buy-uk-united-kingdom/
Royal Mail. (2019). Retail items consumers would order online using 'try before you buy' services in the United Kingdom (UK) in 2018 and 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/987863/items-consumers-would-buy-with-try-before-you-buy-uk-united-kingdom/
Royal Mail. "Retail Items Consumers Would Order Online Using 'try before You Buy' Services in The United Kingdom (Uk) in 2018 and 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Oct 2019, /statistics/987863/items-consumers-would-buy-with-try-before-you-buy-uk-united-kingdom/
Royal Mail, Retail items consumers would order online using 'try before you buy' services in the United Kingdom (UK) in 2018 and 2019 ÌÇÐÄÆƽâ°æ, /statistics/987863/items-consumers-would-buy-with-try-before-you-buy-uk-united-kingdom/ (last visited August 01, 2026)
Retail items consumers would order online using 'try before you buy' services in the United Kingdom (UK) in 2018 and 2019 [Graph], Royal Mail, October 16, 2019. [Online]. Available: /statistics/987863/items-consumers-would-buy-with-try-before-you-buy-uk-united-kingdom/
