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Reasons why Italian millennials buy local brands as of 2018

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Source

Release date

October 2018

Region

Italy

Survey time period

October 2018

Number of respondents

507 respondents

Age group

25-34 years

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Which are the main reasons you buy local brands products?"

Citation formats

Reasons why Italian millennials buy local brands 2018

Published by
F. Watty,
Nov 8, 2019
There are several reasons why Italian millennials decide to buy local brands products. As of 2018, ** percent of the respondents stated that their choice was due to the better quality (** percent) and better taste (** percent), followed by those who asserted that they purchased products of local brands to support local small producers (** percent).
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Topics

U.S. Gen Z & millennials: consumer goods and shopping behaviorFood retail in the U.S.Online grocery shopping in the United StatesU.S. generations: grocery shopping behaviorOnline shopping behavior in Europe
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