This question was phrased by the source as follows: "How do you intend to buy the items this year on Black Friday/Cyber Monday?". The results show the responses to the choice "in-store only".
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Interest in only shopping in-store during Black Friday in the UK 2022, by generation
In a survey looking into the shopping behavior of consumers over the Black Friday/Cyber Monday period, consumer intentions on shopping in-store varied across generations. Gen Z consumers were the most likely to shop in physical stores during Black Friday and Cyber Monday, with around 16 percent stating they were intending to shop in-store only. Gen X were the least likely to exclusively shop in-store.
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finder.com. (October 25, 2022). Share of consumers intending to only buy goods in-store on Black Friday/Cyber Monday in the United Kingdom (UK) in 2022, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/945121/black-friday-interest-united-kingdom-uk-by-age/
finder.com. "Share of consumers intending to only buy goods in-store on Black Friday/Cyber Monday in the United Kingdom (UK) in 2022, by generation." Chart. October 25, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/945121/black-friday-interest-united-kingdom-uk-by-age/
finder.com. (2022). Share of consumers intending to only buy goods in-store on Black Friday/Cyber Monday in the United Kingdom (UK) in 2022, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/945121/black-friday-interest-united-kingdom-uk-by-age/
finder.com. "Share of Consumers Intending to Only Buy Goods In-store on Black Friday/Cyber Monday in The United Kingdom (Uk) in 2022, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Oct 2022, /statistics/945121/black-friday-interest-united-kingdom-uk-by-age/
finder.com, Share of consumers intending to only buy goods in-store on Black Friday/Cyber Monday in the United Kingdom (UK) in 2022, by generation ÌÇÐÄÆƽâ°æ, /statistics/945121/black-friday-interest-united-kingdom-uk-by-age/ (last visited July 29, 2026)
Share of consumers intending to only buy goods in-store on Black Friday/Cyber Monday in the United Kingdom (UK) in 2022, by generation [Graph], finder.com, October 25, 2022. [Online]. Available: /statistics/945121/black-friday-interest-united-kingdom-uk-by-age/
