Conor Stewart
Research expert covering health & pharmaceuticals in the UK & Europe
Get in touch with us now| Characteristic | Percentage of respondents |
|---|---|
| Gen Z | 37% |
| Millennials | 35% |
| Gen Xers | 26% |
| Boomers | 22% |
| Older adults | 15% |
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Source
Sources
Release date
October 2018
More information
Region
United States
Survey time period
July 27, 2018 to August 28, 2018
Number of respondents
around 3,700
Supplementary notes
For the purposes of this survey, generations are grouped as follows: Gen Zs (15鈥21), Millennials (22鈥39 years old), Gen Xers (40鈥53 years old), Baby Boomers (54鈥72 years old) and Matures or older adults (age 73 or older). When 鈥淕en Zs鈥 is used, it refers to the overall group (ages 15鈥21), unless otherwise specified (e.g., Gen Z adults meaning 18-21 or Gen Z teens, 15-17 only). Please note: where descriptions refer to Gen Z adults this means that questions were not asked of the 15-17 age group so no comparative data for that age group exists.
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