Willingness to pay for eco-friendly items in Brazil 2019| ��ƽ��

Share of consumers who were willing to pay more for environmentally friendly products in Brazil in 2019, by wage level

Characteristic	I buy the environmentally friendly product even if it is much more expensive	I buy the environmentally friendly product only if it is just a little bit more expensive	I buy the environmentally friendly product only if the price is the same	I do not buy environmentally friendly products regardless of the price
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-

Download

Source

Show detailed source information?

Already a member?

Sources

Release date

January 2020

More information

Region

Brazil

Survey time period

September 19 to 22, 2019

Number of respondents

2,000 respondents

Special properties

Survey carried out in 126 Brazilian municipalities

Supplementary notes

The source does not specify the age of the respondents and the exact type of data collection.
Missing percentage points correspond to unanswered question and rounded percentages.

Citation formats

The disposition to pay more for environmentally friendly products is highly related to the consumer's salary, according to a survey carried out in Brazil in 2019. For instance, ** percent of Brazilian respondents who earned more than five minimum wages that year reported to be willing to purchase an eco-friendly product that was more expensive than the regular one. On the contrary, only ** percent of respondents in the Latin American country who earned up to one minimum wage were ready to do the same. That year, that same group of respondents registered the highest share of consumers who do not buy environmentally friendly products regardless of the price, with ** percent. Only ** percent of Brazilians surveyed earning more than five minimum wages shared the same consumption habit.