This survey was aimed at assessing the share of Millennials, who are more motivated by online sales than TV sales in the United Kingdom (UK) in 2016. The majority of Millennials, amounting to ** percent, reported that online sales would be more motivating than TV sales.
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Rubicon Project. (August 29, 2016). Share of Millennials being more motivated by online sales than TV sales in the United Kingdom (UK) in 2016 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/641796/christmas-shopping-share-millennials-motivation-online-sales-vs-tv-sales-2016-uk/
Rubicon Project. "Share of Millennials being more motivated by online sales than TV sales in the United Kingdom (UK) in 2016." Chart. August 29, 2016. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/641796/christmas-shopping-share-millennials-motivation-online-sales-vs-tv-sales-2016-uk/
Rubicon Project. (2016). Share of Millennials being more motivated by online sales than TV sales in the United Kingdom (UK) in 2016. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/641796/christmas-shopping-share-millennials-motivation-online-sales-vs-tv-sales-2016-uk/
Rubicon Project. "Share of Millennials Being More Motivated by Online Sales than Tv Sales in The United Kingdom (Uk) in 2016." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 29 Aug 2016, /statistics/641796/christmas-shopping-share-millennials-motivation-online-sales-vs-tv-sales-2016-uk/
Rubicon Project, Share of Millennials being more motivated by online sales than TV sales in the United Kingdom (UK) in 2016 ÌÇÐÄÆÆ½â°æ, /statistics/641796/christmas-shopping-share-millennials-motivation-online-sales-vs-tv-sales-2016-uk/ (last visited August 01, 2026)
Share of Millennials being more motivated by online sales than TV sales in the United Kingdom (UK) in 2016 [Graph], Rubicon Project, August 29, 2016. [Online]. Available: /statistics/641796/christmas-shopping-share-millennials-motivation-online-sales-vs-tv-sales-2016-uk/