This statistic presents the share of shoppers worldwide using their smartphones while in stores for the selected activities. According to the 2018 findings, 29 percent of shoppers used their smartphones to research products in-store. Additionally, 36 percent of shoppers reported to using their smartphone to compare prices while browsing through a retailer's shop.
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Publicis.Sapient. (August 14, 2018). Share of online shoppers worldwide using their smartphones while in stores for the following activities in 2017 and 2018 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/911728/shoppers-using-smartphone-while-stores-following-activities/
Publicis.Sapient. "Share of online shoppers worldwide using their smartphones while in stores for the following activities in 2017 and 2018." Chart. August 14, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/911728/shoppers-using-smartphone-while-stores-following-activities/
Publicis.Sapient. (2018). Share of online shoppers worldwide using their smartphones while in stores for the following activities in 2017 and 2018. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/911728/shoppers-using-smartphone-while-stores-following-activities/
Publicis.Sapient. "Share of Online Shoppers Worldwide Using Their Smartphones While in Stores for The following Activities in 2017 and 2018." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Aug 2018, /statistics/911728/shoppers-using-smartphone-while-stores-following-activities/
Publicis.Sapient, Share of online shoppers worldwide using their smartphones while in stores for the following activities in 2017 and 2018 ÌÇÐÄÆƽâ°æ, /statistics/911728/shoppers-using-smartphone-while-stores-following-activities/ (last visited July 15, 2026)
Share of online shoppers worldwide using their smartphones while in stores for the following activities in 2017 and 2018 [Graph], Publicis.Sapient, August 14, 2018. [Online]. Available: /statistics/911728/shoppers-using-smartphone-while-stores-following-activities/
