Topic: Mobile search

Mobile search - statistics & facts

Mobile search refers to querying on an online search engine with the use of a mobile device, such as a smartphone or a tablet. In comparison to a searching from a laptop or desktop computer, users on handheld devices are more likely to conduct local searches, seeking information distinct to the area where they are searching from. Mobile search queries are typically done with simpler data results in mind, such as sports scores, rather than complex subject pages.

Number of mobile phone search users in the United States in 2016
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Number of mobile phone search users in the United States in 2020
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Mobile influence on retail store sales in the United States in 2016
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Current statistics on this topic

Apps

Reach of most popular U.S. smartphone apps 2026

Online Search

Leading mobile search engines in the U.S. 2018-2025, by market share

Online Advertising

Mobile ad spend in the U.S. 2017-2029, by format

Mobile search providers

Leading mobile search engines in the U.S. 2018-2025, by market share
Leading mobile search engines in the U.S. 2018-2025, by market share
Market share of the leading mobile search engines in the United States from January 2018 to April 2025
Mobile share of organic search engine traffic 2019, by platform
Mobile share of organic search engine traffic 2019, by platform
Mobile share of organic search engine visits in the United States from 4th quarter 2013 to 4th quarter 2019, by platform
Mobile share of U.S. organic search engine visits 2013-2021
Mobile share of U.S. organic search engine visits 2013-2021
Mobile share of organic search engine visits in the United States from 3rd quarter 2013 to 4th quarter 2021
U.S. total & mobile organic search visits 2020, by engine
U.S. total & mobile organic search visits 2020, by engine
Distribution of total and mobile organic search visits in the United States as of 1st quarter 2020, by engine
Google vs. Microsoft Advertising: U.S. mobile click share 2021
Google vs. Microsoft Advertising: U.S. mobile click share 2021
Paid mobile search click share of Google and Microsoft Advertising in the United States as of 1st quarter 2021, by device

Usage

Reach of most popular U.S. smartphone apps 2026
Reach of most popular U.S. smartphone apps 2026
Mobile audience reach of leading smartphone apps in the United States in January 2026
Leading app categories in the United States Q3 2020, by reach
Leading app categories in the United States Q3 2020, by reach
Most popular app categories in the United States during 3rd quarter 2020, by reach
First choice for performing searches in the U.S. 2018
First choice for performing searches in the U.S. 2018
First choice for performing searches according to adults in the United States as of 2018
Global Gen Z online activity reach 2018, by device
Global Gen Z online activity reach 2018, by device
Most popular online activities of Generation Z internet users worldwide as of 4th quarter 2018, by device
Global consumer mobile device usage for in-store product research in 2019, by country
Global consumer mobile device usage for in-store product research in 2019, by country
Percentage of consumers who use a mobile device for product research while shopping in-store worldwide as of January 2019, by country
Most popular mobile in-store shopping activities worldwide 2019
Most popular mobile in-store shopping activities worldwide 2019
Mobile in-store shopping experiences according to shoppers worldwide as of July 2019
In-store mobile shopper activities worldwide 2017-2018
In-store mobile shopper activities worldwide 2017-2018
Share of online shoppers worldwide using their smartphones while in stores for the following activities in 2017 and 2018
U.S. retailer mobile app in-store actions 2018
U.S. retailer mobile app in-store actions 2018
Most common actions taken by digital buyers in the United States when using a retailer's mobile app while in-store as of May 2018
Global voice search usage 2019, by age group and device
Global voice search usage 2019, by age group and device
Share of internet users worldwide who have conducted a voice search within the past month via any device as of 1st quarter 2019, by age group and device
Global voice search usage 2019, by region and device
Global voice search usage 2019, by region and device
Share of internet users worldwide who have conducted a voice search within the past month via any device as of 1st quarter 2019, by region and device

Local content

U.S. mobile and desktop local search volume 2014-2019
U.S. mobile and desktop local search volume 2014-2019
Local search query volume in the United States from 2014 to 2019, by platform (in billions)
Frequency of online local business search in the U.S. 2023
Frequency of online local business search in the U.S. 2023
Frequency of online searches for local businesses according to consumers in the United States as of January 2023
U.S. device preference for reading online reviews 2019
U.S. device preference for reading online reviews 2019
Which devices have you used to read reviews in the last year?
Smartphone usage for near me search in the United States 2018
Smartphone usage for near me search in the United States 2018
Share of smartphone shoppers in the United States who have used their device for local search as of July 2018
Leading near me mobile retail searches among smartphone users in the U.S. 2018
Leading near me mobile retail searches among smartphone users in the U.S. 2018
Most common retail-specific local searches among smartphone users in the United States as of July 2018
Leading near me mobile search categories among U.S. smartphone users 2018
Leading near me mobile search categories among U.S. smartphone users 2018
Most popular categories of local search lookups among smartphone users in the United States as of July 2018
Yelp: number of unique mobile visitors 2016-2021
Yelp: number of unique mobile visitors 2016-2021
Number of unique mobile visitors to Yelp from 3rd quarter 2016 to 1st quarter 2021 (in millions)

Mobile advertising

Largest digital ad markets worldwide 2025
Largest digital ad markets worldwide 2025
Leading digital advertising markets worldwide in 2025, by spending (in billion U.S. dollars)
Search ad spend in the U.S. 2017-2029, by device
Search ad spend in the U.S. 2017-2029, by device
Digital search advertising spending in the United States from 2017 to 2029, by device (in billion U.S. dollars)
Digital Market Outlook: search ad spending change U.S. 2020-2028, by device
Digital Market Outlook: search ad spending change U.S. 2020-2028, by device
Digital search advertising spending growth in the United States from 2020 to 2028, by device
Location targeted mobile ad spend in the U.S. 2016-2023
Location targeted mobile ad spend in the U.S. 2016-2023
Location targeted mobile advertising spending in the United States from 2016 to 2023 (in billion U.S. dollars)
Google vs. Microsoft Advertising: U.S. mobile click share 2021
Google vs. Microsoft Advertising: U.S. mobile click share 2021
Paid mobile search click share of Google and Microsoft Advertising in the United States as of 1st quarter 2021, by device
Global in-app ad spend share in H2 2018, by vertical
Global in-app ad spend share in H2 2018, by vertical
Share of mobile advertising spending worldwide in 2nd half 2018, by industry

Number of mobile phone search users in the United States in 2016
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Number of mobile phone search users in the United States in 2020
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Mobile influence on retail store sales in the United States in 2016
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Key figures

The most important key figures provide you with a compact summary of the topic of "Mobile search" and take you straight to the corresponding statistics.

- Most important mobile website feature of local businesses according to U.S. consumers in 2016
- List of products
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Detailed statistics
Leading U.S. mobile local business website information 2016
- Most popular online review site for local business research in 2017
- Google
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Detailed statistics
U.S. online review site usage for local business research 2017
- Google's share of total organic mobile search visits in the U.S. as of Q1 2020
- 96%
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Detailed statistics
U.S. total & mobile organic search visits 2020, by engine
- Yahoo's share of total organic mobile search visits in the U.S. as of Q1 2020
- 1.8%
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Detailed statistics
U.S. total & mobile organic search visits 2020, by engine
- Mobile share of organic search engine visits in the United States as of Q2 2021
- 63%
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Detailed statistics
Mobile share of U.S. organic search engine visits 2013-2021
- Mobile search market share of Google in the United States
- *****%
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Detailed statistics
Leading mobile search engines in the U.S. 2018-2025, by market share

- Mobile search advertising expenditure in the United States in 2024
- **bn USD
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Detailed statistics
Mobile ad spend in the U.S. 2017-2029, by format
- Mobile search advertising expenditure in the United States in 2029
- ***bn USD
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Detailed statistics
Mobile ad spend in the U.S. 2017-2029, by format
- Share of U.S. marketing agencies who are planning to use local search optimization in 2016
- **%
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Detailed statistics
Search marketing tactic adoption in the U.S. 2016
- Global Google mobile advertising revenues in 2016
- *****bn USD
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Detailed statistics
Global Google mobile advertising revenues 2014-2018

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Mobile search in the United Kingdom (UK)

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Mobile search - statistics & facts

Key insights