*Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
Date of release is date of consultation.
Citation formats
Most chosen homecare brands in the United Kingdom (UK) 2024, by consumer reach points
This statistic presents the leading twenty homecare brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in the United Kingdom (UK) in 2024. In that year, Fairy was the leading brand for home care in the UK, with million consumer reach points. Lenor and Andrex ranked in second and third place, with **** and **** million consumer reach points, respectively.
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Kantar Worldpanel. (June 10, 2026). Leading 20 home care brands ranked by consumer reach points in the United Kingdom (UK) in 2024 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/891761/most-chosen-home-care-brands-united-kingdom-uk/
Kantar Worldpanel. "Leading 20 home care brands ranked by consumer reach points in the United Kingdom (UK) in 2024 (in millions)." Chart. June 10, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/891761/most-chosen-home-care-brands-united-kingdom-uk/
Kantar Worldpanel. (2026). Leading 20 home care brands ranked by consumer reach points in the United Kingdom (UK) in 2024 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/891761/most-chosen-home-care-brands-united-kingdom-uk/
Kantar Worldpanel. "Leading 20 Home Care Brands Ranked by Consumer Reach Points in The United Kingdom (Uk) in 2024 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Jun 2026, /statistics/891761/most-chosen-home-care-brands-united-kingdom-uk/
Kantar Worldpanel, Leading 20 home care brands ranked by consumer reach points in the United Kingdom (UK) in 2024 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/891761/most-chosen-home-care-brands-united-kingdom-uk/ (last visited July 30, 2026)
Leading 20 home care brands ranked by consumer reach points in the United Kingdom (UK) in 2024 (in millions) [Graph], Kantar Worldpanel, June 10, 2026. [Online]. Available: /statistics/891761/most-chosen-home-care-brands-united-kingdom-uk/
