*Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
You can find detailed information about the report's methodology .
**The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
Date of release is date of access.
Citation formats
Spain: most popular home care brands 2024, based on Consumer Reach Points
In 2024, the list of top eight leading home care brands in Spain was led by Fairy. The Procter & Gamble owned dish soap and detergent brand had about **** million Consumer Reach Points (CRPs), which is a metric used to measure brand penetration and consumer choice. Fairy also had the highest rate of household penetration in the European market. Second on the list were the toilet paper brands, Foxy and Scottex, with **** million and **** million CRPs, respectively.
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Kantar Worldpanel. (March 24, 2026). Leading home care brands in Spain in 2024 (in million Consumer Reach Points) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/444712/leading-home-care-brands-consumer-reach-in-spain/
Kantar Worldpanel. "Leading home care brands in Spain in 2024 (in million Consumer Reach Points)." Chart. March 24, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/444712/leading-home-care-brands-consumer-reach-in-spain/
Kantar Worldpanel. (2026). Leading home care brands in Spain in 2024 (in million Consumer Reach Points). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/444712/leading-home-care-brands-consumer-reach-in-spain/
Kantar Worldpanel. "Leading Home Care Brands in Spain in 2024 (in Million Consumer Reach Points)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Mar 2026, /statistics/444712/leading-home-care-brands-consumer-reach-in-spain/
Kantar Worldpanel, Leading home care brands in Spain in 2024 (in million Consumer Reach Points) ÌÇÐÄÆƽâ°æ, /statistics/444712/leading-home-care-brands-consumer-reach-in-spain/ (last visited July 30, 2026)
Leading home care brands in Spain in 2024 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, March 24, 2026. [Online]. Available: /statistics/444712/leading-home-care-brands-consumer-reach-in-spain/
