Key insights
- Largest market for home and laundry products in Europe
- Germany

Detailed statistics
Revenue in the home & laundry care market worldwide 2018-2029, by country
- Market value of household cleaning products in the EU
- bn EUR

Detailed statistics
Household cleaning products market value in the EU 2015-2024, by category
- Top-selling cleaning product in the EU
- Laundry care

Detailed statistics
Household cleaning products market share in the EU 2024, by category
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Current statistics on this topic
Recommended statistics
Overview
5
- Revenue in the home & laundry care market worldwide 2018-2029, by country
- Household cleaning products market value in the EU 2015-2024, by category
- Household cleaning products market share in the EU 2024, by category
- Professional cleaning and hygiene product market value in the EU 2024, by sector
- Professional cleaning and hygiene product market share in the EU 2024, by sector
Overview
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Revenue in the home & laundry care market worldwide 2018-2029, by country

Revenue in the home & laundry care market worldwide 2018-2029, by country
Revenue in the home & laundry care market worldwide from 2018 to 2029, by selected country (in billion U.S. dollars)
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Household cleaning products market value in the EU 2015-2024, by category

Household cleaning products market value in the EU 2015-2024, by category
Market value of household cleaning and hygiene products in the European Union in 2015-2024, by product group (in billion euros)
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Household cleaning products market share in the EU 2024, by category

Household cleaning products market share in the EU 2024, by category
Distribution of the household cleaning and hygiene product market value in the European Union in 2024, by product group
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Professional cleaning and hygiene product market value in the EU 2024, by sector

Professional cleaning and hygiene product market value in the EU 2024, by sector
Market value of professional cleaning and hygiene products in the European Union in 2024, by product sector (in billion euros)
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Professional cleaning and hygiene product market share in the EU 2024, by sector

Professional cleaning and hygiene product market share in the EU 2024, by sector
Distribution of the professional cleaning and hygiene product market value in the European Union in 2024, by product sector
Key markets
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Revenue in home & laundry care market in Germany 2018-2029, by segment

Revenue in home & laundry care market in Germany 2018-2029, by segment
Revenue in home & laundry care market in Germany from 2018 to 2029, by segment (in million U.S. dollars)
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Revenue in home & laundry care market in the United Kingdom 2018-2029, by segment

Revenue in home & laundry care market in the United Kingdom 2018-2029, by segment
Revenue in home & laundry care market in the United Kingdom from 2018 to 2029, by segment (in million U.S. dollars)
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Revenue in home & laundry care market in France 2018-2029, by segment

Revenue in home & laundry care market in France 2018-2029, by segment
Revenue in home & laundry care market in France from 2018 to 2029, by segment (in million U.S. dollars)
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Home & laundry care revenue in Italy 2018-2029, by segment

Home & laundry care revenue in Italy 2018-2029, by segment
Home & laundry care revenue in Italy from 2018 to 2029, by segment (in million U.S. dollars)
Product categories
5
- Household maintenance products market value in the EU 2025, by category
- Laundry care products market value in the EU 2025, by sub-category
- Surface and toilet care products market value in the EU 2013-2024
- Dishwashing product market value in the EU 2013-2024
- Number of users of household cleaners in the United Kingdom 2024, by product type
Product categories
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Household maintenance products market value in the EU 2025, by category

Household maintenance products market value in the EU 2025, by category
Market value of household maintenance products in the European Union in 2025, by sub-category (in billion euros)
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Laundry care products market value in the EU 2025, by sub-category

Laundry care products market value in the EU 2025, by sub-category
Market value of laundry care products in the European Union in 2025, by sub-category (in billion euros)
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Surface and toilet care products market value in the EU 2013-2024

Surface and toilet care products market value in the EU 2013-2024
Market value of surface and toilet care products in the European Union from 2013 to 2024 (in million euros)
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Dishwashing product market value in the EU 2013-2024

Dishwashing product market value in the EU 2013-2024
Market value of dishwashing products in the European Union from 2013 to 2024 (in million euros)
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Number of users of household cleaners in the United Kingdom 2024, by product type

Number of users of household cleaners in the United Kingdom 2024, by product type
Number of users of household cleaners in the United Kingdom in 2024, by product type (in 1,000s)
Leading companies and brands
9
- Unilever: operating profit 2007-2021, by region
- Henkel: share of sales in Europe 2023-2025
- P&G: share of net sales in Europe 2012-2023
- Revenue of Colgate-Palmolive's personal and home care segment by world region 2025
- Most chosen home care brands in Europe 2024, by consumer reach points
- Most chosen homecare brands in the United Kingdom (UK) 2024, by consumer reach points
- Spain: most popular home care brands 2024, based on Consumer Reach Points
- Leading household cleaners brands in France 2022, by number of users
- Leading household cleaners brands in the United Kingdom 2022, by number of users
Leading companies and brands
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Unilever: operating profit 2007-2021, by region

Unilever: operating profit 2007-2021, by region
Operating profit of Unilever Group from 2007 to 2021, by region (in million euros)
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Henkel: share of sales in Europe 2023-2025

Henkel: share of sales in Europe 2023-2025
Share of sales of Henkel in Europe in 2023 and 2025
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P&G: share of net sales in Europe 2012-2023

P&G: share of net sales in Europe 2012-2023
Share of net sales of Procter & Gamble in Europe from 2012 to 2023
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Revenue of Colgate-Palmolive's personal and home care segment by world region 2025

Revenue of Colgate-Palmolive's personal and home care segment by world region 2025
Revenue of Colgate-Palmolive's oral, personal and home care segment from 2011 to 2025, by region (in million U.S. dollars)
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Most chosen home care brands in Europe 2024, by consumer reach points

Most chosen home care brands in Europe 2024, by consumer reach points
Leading 20 home care brands ranked by consumer reach points in Europe in 2024 (in millions)
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Most chosen homecare brands in the United Kingdom (UK) 2024, by consumer reach points

Most chosen homecare brands in the United Kingdom (UK) 2024, by consumer reach points
Leading 20 home care brands ranked by consumer reach points in the United Kingdom (UK) in 2024 (in millions)
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Spain: most popular home care brands 2024, based on Consumer Reach Points

Spain: most popular home care brands 2024, based on Consumer Reach Points
Leading home care brands in Spain in 2024 (in million Consumer Reach Points)
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Leading household cleaners brands in France 2022, by number of users

Leading household cleaners brands in France 2022, by number of users
Leading brands of household cleaners in France in 2022, by number of users (in 1,000s)
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Leading household cleaners brands in the United Kingdom 2022, by number of users

Leading household cleaners brands in the United Kingdom 2022, by number of users
Leading brands of household cleaners in the United Kingdom in 2022, by number of users (in 1,000s)
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