Household cleaning products market in Italy - statistics & facts
The household cleaning products market is divided into several segments, including laundry care, dishwashing detergents, pesticides, as well as household cleaners, consisting of items for the cleaning of surfaces, windows, and toilets. In the European Union, the largest segment within the industry is the laundry care segment, with a market share of over 45 percent. This subcategory also dominates the Italian market, having generated revenues of over two billion euros as of 2022. That year, the total turnover of the home and laundry care market in Italy amounted to about four billion euros.
