In a survey conducted in mid-2019, ** percent of U.S. smartphone users stated that their primary reason for unsubscribing from a brand or company's mobile messaging service was due to receiving too many messages or updates. On the other hand only *** percent said they unsubscribed because they got too few messages.
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eMarketer. (September 11, 2019). Leading reasons why smartphone users in the United States unsubscribe from a brand or company's mobile messaging services as of May 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/891466/reasons-us-unsubscribe-brand-mobile-messaging-services/
eMarketer. "Leading reasons why smartphone users in the United States unsubscribe from a brand or company's mobile messaging services as of May 2019." Chart. September 11, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/891466/reasons-us-unsubscribe-brand-mobile-messaging-services/
eMarketer. (2019). Leading reasons why smartphone users in the United States unsubscribe from a brand or company's mobile messaging services as of May 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/891466/reasons-us-unsubscribe-brand-mobile-messaging-services/
eMarketer. "Leading Reasons Why Smartphone Users in The United States Unsubscribe from a Brand or Company's Mobile Messaging Services as of May 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Sep 2019, /statistics/891466/reasons-us-unsubscribe-brand-mobile-messaging-services/
eMarketer, Leading reasons why smartphone users in the United States unsubscribe from a brand or company's mobile messaging services as of May 2019 ÌÇÐÄÆƽâ°æ, /statistics/891466/reasons-us-unsubscribe-brand-mobile-messaging-services/ (last visited August 06, 2026)
Leading reasons why smartphone users in the United States unsubscribe from a brand or company's mobile messaging services as of May 2019 [Graph], eMarketer, September 11, 2019. [Online]. Available: /statistics/891466/reasons-us-unsubscribe-brand-mobile-messaging-services/
