This statistic presents the penetration rate of Snapchat users in the United States from 2017 to 2024. In 2020, ** percent of social network users in the U.S. accessed the over-the-top messaging app to communicate. This share is projected to decline to **** percent in 2024.
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eMarketer. (May 5, 2021). Snapchat user penetration in the United States from 2017 to 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/558205/snapchat-user-reach-usa/
eMarketer. "Snapchat user penetration in the United States from 2017 to 2024." Chart. May 5, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/558205/snapchat-user-reach-usa/
eMarketer. (2021). Snapchat user penetration in the United States from 2017 to 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/558205/snapchat-user-reach-usa/
eMarketer. "Snapchat User Penetration in The United States from 2017 to 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 May 2021, /statistics/558205/snapchat-user-reach-usa/
eMarketer, Snapchat user penetration in the United States from 2017 to 2024 ÌÇÐÄÆƽâ°æ, /statistics/558205/snapchat-user-reach-usa/ (last visited July 16, 2026)
Snapchat user penetration in the United States from 2017 to 2024 [Graph], eMarketer, May 5, 2021. [Online]. Available: /statistics/558205/snapchat-user-reach-usa/
