The source adds that, compared to the resident population, the survey sample includes a disproportionate share of responses from females and individuals between 45 and 65 years old. As such, survey weights have been used to 'adjust for differences between the sample and the population, corresponding to gender, age and parish.'
* The question stated here is phrased slightly differently from that used by the source. As a follow up to a previous question, the source asked:
'If you bought the item in the past 12 months, have you purchased it locally, online, or from both local and online retailers?'
Citation formats
Purchase channels used by shoppers in Guernsey (UK) 2017, by product category
This statistic presents the results of a survey conducted in October 2017, in which residents in Guernsey were asked which purchase channels they had used to buy products in the last twelve months, broken down by category. Among the various categories, books, movies and video games are most likely to be purchased online, with ** percent of respondents saying that they have only online retailers to buy these items in the last 12 months.
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Island Global Research. (November 1, 2017). If you bought an item from this category in the past 12 months, have you purchased it locally, online, or from both local and online retailers?* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/875186/purchase-channels-used-for-buying-products-guernsey-uk/
Island Global Research. "If you bought an item from this category in the past 12 months, have you purchased it locally, online, or from both local and online retailers?*." Chart. November 1, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/875186/purchase-channels-used-for-buying-products-guernsey-uk/
Island Global Research. (2017). If you bought an item from this category in the past 12 months, have you purchased it locally, online, or from both local and online retailers?*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/875186/purchase-channels-used-for-buying-products-guernsey-uk/
Island Global Research. "If You Bought An Item from This Category in The past 12 Months, Have You Purchased It Locally, Online, or from Both Local and Online Retailers?*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Nov 2017, /statistics/875186/purchase-channels-used-for-buying-products-guernsey-uk/
Island Global Research, If you bought an item from this category in the past 12 months, have you purchased it locally, online, or from both local and online retailers?* ÌÇÐÄÆƽâ°æ, /statistics/875186/purchase-channels-used-for-buying-products-guernsey-uk/ (last visited August 01, 2026)
If you bought an item from this category in the past 12 months, have you purchased it locally, online, or from both local and online retailers?* [Graph], Island Global Research, November 1, 2017. [Online]. Available: /statistics/875186/purchase-channels-used-for-buying-products-guernsey-uk/
