* The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".
Citation formats
Negative attitudes towards ads in online video clips in the United Kingdom in 2018
This statistic shows the negative attitudes towards ads in online video clips in the United Kingdom (UK) in 2018. According to the survey, 66 percent of the respondents belonging to the age group 15-25 years had a negative attitude towards ads on websites. On the other hand, 82 percent of the respondents aged 56 and more were annoyed with ads in online clips.
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AudienceProject. (June 13, 2018). Negative attitudes towards ads in online video clips in the United Kingdom (UK) in 2018, by age group (in percent) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/874811/negative-attitudes-towards-ads-in-online-video-clips-in-the-united-kingdom/
AudienceProject. "Negative attitudes towards ads in online video clips in the United Kingdom (UK) in 2018, by age group (in percent)." Chart. June 13, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/874811/negative-attitudes-towards-ads-in-online-video-clips-in-the-united-kingdom/
AudienceProject. (2018). Negative attitudes towards ads in online video clips in the United Kingdom (UK) in 2018, by age group (in percent). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/874811/negative-attitudes-towards-ads-in-online-video-clips-in-the-united-kingdom/
AudienceProject. "Negative Attitudes towards Ads in Online Video Clips in The United Kingdom (Uk) in 2018, by Age Group (in Percent)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jun 2018, /statistics/874811/negative-attitudes-towards-ads-in-online-video-clips-in-the-united-kingdom/
AudienceProject, Negative attitudes towards ads in online video clips in the United Kingdom (UK) in 2018, by age group (in percent) ÌÇÐÄÆƽâ°æ, /statistics/874811/negative-attitudes-towards-ads-in-online-video-clips-in-the-united-kingdom/ (last visited August 04, 2026)
Negative attitudes towards ads in online video clips in the United Kingdom (UK) in 2018, by age group (in percent) [Graph], AudienceProject, June 13, 2018. [Online]. Available: /statistics/874811/negative-attitudes-towards-ads-in-online-video-clips-in-the-united-kingdom/
