Key insights
- Online video penetration via smartphone in Great Britain
- %

Detailed statistics
Online video watching penetration in Great Britain 2020, by device
- Number of gigabytes of data uploaded and downloaded via mobile in the UK in May 2023
- 905m

Detailed statistics
Monthly mobile data traffic in the United Kingdom (UK) 2011-2025
- Penetration rate of YouTube among active internet users in the UK Q3 2020
- 79.9%

Detailed statistics
Leading social networks in the United Kingdom (UK) 2025, by reach
贰诲颈迟辞谤鈥檚 Picks
贰诲颈迟辞谤鈥檚 Picks
Current statistics on this topic
Recommended statistics
Global overview
9
- Devices used to watch online video worldwide 2019
- Devices used to watch online video worldwide 2019, by age group
- Daily online video usage in selected countries 2018
- Digital Market Outlook: video-on-demand revenue worldwide 2017-2027, by type
- Global mobile video ad spend growth H2 2017- H2 2018, by format
- Global rewarded mobile video ad viewer share H2 2018, by OS
- Netflix content watching worldwide by device 2017
- Global TikTok downloads 2015-2026, by country
- Instagram: share of video and image posts 2019
Global overview
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Devices used to watch online video worldwide 2019

Devices used to watch online video worldwide 2019
Devices used to watch online video worldwide as of August 2019
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Devices used to watch online video worldwide 2019, by age group

Devices used to watch online video worldwide 2019, by age group
Devices used to watch online video worldwide as of August 2019, by age group
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Daily online video usage in selected countries 2018

Daily online video usage in selected countries 2018
Percentage of internet users in selected countries who watch online video content every day as of January 2018
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Digital Market Outlook: video-on-demand revenue worldwide 2017-2027, by type

Digital Market Outlook: video-on-demand revenue worldwide 2017-2027, by type
Video-on-demand revenue worldwide from 2017 to 2027, by type (in million U.S. dollars)
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Global mobile video ad spend growth H2 2017- H2 2018, by format

Global mobile video ad spend growth H2 2017- H2 2018, by format
Growth of mobile video advertising spending worldwide between 2nd halves of 2017 and 2018, by format
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Global rewarded mobile video ad viewer share H2 2018, by OS

Global rewarded mobile video ad viewer share H2 2018, by OS
Distribution of rewarded mobile video advertising audience worldwide as of 2nd half of 2018, by operating system
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Netflix content watching worldwide by device 2017

Netflix content watching worldwide by device 2017
Share of time spent watching Netflix worldwide in 2017, by device
-
Global TikTok downloads 2015-2026, by country

Global TikTok downloads 2015-2026, by country
Number of TikTok downloads worldwide as of May 2026, by country (in millions)
-
Instagram: share of video and image posts 2019

Instagram: share of video and image posts 2019
Distribution of posts on Instagram as of June 2019, by type
Mobile video advertising
12
- Mobile ad spend in the UK 2017-2030
- Digital Market Outlook: digital video ad spending in the UK 2019-2028, by device
- Digital video advertising spending in the UK 2011-2024
- Smartphone video ad spend in the UK 2019-2020
- Digital advertising spending in the UK H1 2024, by format
- Mobile display share of online display ad spend in the United Kingdom (UK) 2010-2019
- Online video advertising average inflation in the United Kingdom (UK) 2014-2020
- Attitudes towards ads in online video clips in the United Kingdom (UK) 2020
- Negative attitudes towards ads in online video clips in the United Kingdom in 2018
- Digital Market Outlook: video ad revenue as share of GDP UK 2016-2022, by device
- Digital Market Outlook: video ad revenue per internet user UK 2019-2028, by device
- Digital Market Outlook: digital video ad spending change UK 2020-2028, by device
Mobile video advertising
-
Mobile ad spend in the UK 2017-2030

Mobile ad spend in the UK 2017-2030
Mobile advertising spending in the United Kingdom (UK) from 2017 to 2030 (in billion GBP)
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Digital Market Outlook: digital video ad spending in the UK 2019-2028, by device

Digital Market Outlook: digital video ad spending in the UK 2019-2028, by device
Digital video advertising spending in the United Kingdom (UK) from 2019 to 2028, by device (in billion U.S. dollars)
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Digital video advertising spending in the UK 2011-2024

Digital video advertising spending in the UK 2011-2024
Digital video advertising expenditure in the United Kingdom (UK) from 2011 to 2024 (in billion GBP)
-
Smartphone video ad spend in the UK 2019-2020

Smartphone video ad spend in the UK 2019-2020
Smartphone video advertising spending in the United Kingdom (UK) in 2019 and 2020 (in billion GBP)
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Digital advertising spending in the UK H1 2024, by format

Digital advertising spending in the UK H1 2024, by format
Digital advertising spending in the United Kingdom (UK) in 1st half 2024, by format (in billion GBP)
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Mobile display share of online display ad spend in the United Kingdom (UK) 2010-2019

Mobile display share of online display ad spend in the United Kingdom (UK) 2010-2019
Mobile display share of online display advertising spending in the United Kingdom (UK) from 2010 to 2019
-
Online video advertising average inflation in the United Kingdom (UK) 2014-2020

Online video advertising average inflation in the United Kingdom (UK) 2014-2020
Online video advertising average inflation in the United Kingdom (UK) from 2014 to 2020
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Attitudes towards ads in online video clips in the United Kingdom (UK) 2020

Attitudes towards ads in online video clips in the United Kingdom (UK) 2020
Attitudes towards ads in online video clips in the United Kingdom (UK) in 2020
-
Negative attitudes towards ads in online video clips in the United Kingdom in 2018

Negative attitudes towards ads in online video clips in the United Kingdom in 2018
Negative attitudes towards ads in online video clips in the United Kingdom (UK) in 2018, by age group (in percent)
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Digital Market Outlook: video ad revenue as share of GDP UK 2016-2022, by device

Digital Market Outlook: video ad revenue as share of GDP UK 2016-2022, by device
Digital video advertising revenue as percentage of gross domestic product (GDP) in the United Kingdom (UK) from 2016 to 2022, by device
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Digital Market Outlook: video ad revenue per internet user UK 2019-2028, by device

Digital Market Outlook: video ad revenue per internet user UK 2019-2028, by device
Digital video advertising average revenue per internet user in the United Kingdom (UK) from 2019 to 2028, by device (in U.S. dollars)
-
Digital Market Outlook: digital video ad spending change UK 2020-2028, by device

Digital Market Outlook: digital video ad spending change UK 2020-2028, by device
Digital video advertising spending growth in the United Kingdom (UK) from 2020 to 2028, by device
Mobile video viewing
7
- Smartphone video viewers in the United Kingdom (UK) 2011-2019
- Online video watching penetration in Great Britain 2020, by device
- Catch-up TV viewing penetration in Great Britain 2013-2019, by device
- Leading video player apps in Google Play in Great Britain 2022, by downloads
- Google Play or Android Marketplace use to consume digital content in the UK 2013-2018
- Monthly downloads of the Prime Video app to iPhones in Great Britain 2019-2020
- Monthly downloads of the Netflix app to iPhones in Great Britain 2019-2020
Mobile video viewing
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Smartphone video viewers in the United Kingdom (UK) 2011-2019

Smartphone video viewers in the United Kingdom (UK) 2011-2019
Number of smartphone video viewers in the United Kingdom (UK) from 2011 to 2019 (in millions)
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Online video watching penetration in Great Britain 2020, by device

Online video watching penetration in Great Britain 2020, by device
Penetration of online video watching in Great Britain in 2020, by device
-
Catch-up TV viewing penetration in Great Britain 2013-2019, by device

Catch-up TV viewing penetration in Great Britain 2013-2019, by device
Penetration of watching catch-up TV in Great Britain from November 2013 to February 2019, by mobile device
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Leading video player apps in Google Play in Great Britain 2022, by downloads

Leading video player apps in Google Play in Great Britain 2022, by downloads
Leading video player apps in the Google Play Store in Great Britain in September 2022, by number of downloads
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Google Play or Android Marketplace use to consume digital content in the UK 2013-2018

Google Play or Android Marketplace use to consume digital content in the UK 2013-2018
Use of Google Play or Android Marketplace to consume or share digital content in the United Kingdom (UK) from 2013 to 2018
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Monthly downloads of the Prime Video app to iPhones in Great Britain 2019-2020

Monthly downloads of the Prime Video app to iPhones in Great Britain 2019-2020
Great Britain: Monthly downloads of Amazon Prime Video to iPhones from January 2019 to February 2020, by number of downloads (in 1,000s)
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Monthly downloads of the Netflix app to iPhones in Great Britain 2019-2020

Monthly downloads of the Netflix app to iPhones in Great Britain 2019-2020
Great Britain: Monthly downloads of Netflix to iPhones from January 2019 to February 2020, by number of downloads (in 1,000s)
General device usage
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Media used regularly in the United Kingdom (UK) 2019

Media used regularly in the United Kingdom (UK) 2019
Which of the following media do you personally use?
-
United Kingdom (UK): weekly smartphone activities 2017

United Kingdom (UK): weekly smartphone activities 2017
Which of the following do you do on your smartphone at least weekly?
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Tablet computers: ownership in Great Britain Q4 2011-Q1 2019, by device

Tablet computers: ownership in Great Britain Q4 2011-Q1 2019, by device
Ownership of tablet computers in Great Britain from 1st quarter 2011 to 1st quarter 2019, by device
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Devices used in video advertising campaigns United Kingdom (UK) 2014-2017

Devices used in video advertising campaigns United Kingdom (UK) 2014-2017
Devices used by video advertising campaigns in the United Kingdom (UK) from 1st quarter 2014 to 3rd quarter 2017
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