Question: "Which of the following have you purchased or subscribed to in the past 12 months?"
Subscription-box services that delivers product regularly (e.g. Blue Apron, Dollar Shave Club, Ipsy, Stitch Fix).
Subscription-based media (e.g. ClassPass, Hulu, Netflix, Spotify).
Figures may not sum up to 100 percent, due to rounding.
Citation formats
U.S. online shoppers who have purchased an online subscription 2017, by type
This statistic presents the share of online shoppers in the United States who have purchased online subscription services as of November 2017, by subscription type. According to the findings, ** percent of respondents stated that they had purchased both a box and media type subscription service in the past 12 months, although the majority at ** percent still stated to not have purchased any subscription type at all in the past year.
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McKinsey & Company. (February 28, 2018). Share of online shoppers in the United States who have purchased an online subscription services as of November 2017, by subscription type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/861475/online-shoppers-purchased-online-subscription-services-by-subscription-type/
McKinsey & Company. "Share of online shoppers in the United States who have purchased an online subscription services as of November 2017, by subscription type." Chart. February 28, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/861475/online-shoppers-purchased-online-subscription-services-by-subscription-type/
McKinsey & Company. (2018). Share of online shoppers in the United States who have purchased an online subscription services as of November 2017, by subscription type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/861475/online-shoppers-purchased-online-subscription-services-by-subscription-type/
McKinsey & Company. "Share of Online Shoppers in The United States Who Have Purchased An Online Subscription Services as of November 2017, by Subscription Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Feb 2018, /statistics/861475/online-shoppers-purchased-online-subscription-services-by-subscription-type/
McKinsey & Company, Share of online shoppers in the United States who have purchased an online subscription services as of November 2017, by subscription type ÌÇÐÄÆƽâ°æ, /statistics/861475/online-shoppers-purchased-online-subscription-services-by-subscription-type/ (last visited July 28, 2026)
Share of online shoppers in the United States who have purchased an online subscription services as of November 2017, by subscription type [Graph], McKinsey & Company, February 28, 2018. [Online]. Available: /statistics/861475/online-shoppers-purchased-online-subscription-services-by-subscription-type/
