As of March 2020, Apple TV+ was most popular with Gen Z, with ** percent of respondents to a survey held in the United States saying that they had a current Apple TV+ subscription. However, the majority of consumers across all age groups said that whilst they were aware of the service, they had not subscribed to it.
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Morning Consult. (March 31, 2020). Share of adults with an Apple TV Plus subscription in the United States as of March 2020, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1117730/apple-tv-plus-subscription-by-generation-us/
Morning Consult. "Share of adults with an Apple TV Plus subscription in the United States as of March 2020, by generation." Chart. March 31, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1117730/apple-tv-plus-subscription-by-generation-us/
Morning Consult. (2020). Share of adults with an Apple TV Plus subscription in the United States as of March 2020, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1117730/apple-tv-plus-subscription-by-generation-us/
Morning Consult. "Share of Adults with An Apple Tv Plus Subscription in The United States as of March 2020, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Mar 2020, /statistics/1117730/apple-tv-plus-subscription-by-generation-us/
Morning Consult, Share of adults with an Apple TV Plus subscription in the United States as of March 2020, by generation ÌÇÐÄÆƽâ°æ, /statistics/1117730/apple-tv-plus-subscription-by-generation-us/ (last visited July 20, 2026)
Share of adults with an Apple TV Plus subscription in the United States as of March 2020, by generation [Graph], Morning Consult, March 31, 2020. [Online]. Available: /statistics/1117730/apple-tv-plus-subscription-by-generation-us/
