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To what extent do you trust that user reviews are authentic?

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Sources

Release date

May 2016

Region

Norway

Survey time period

November 18 to December 2, 2015

Number of respondents

1,500 respondents

Age group

18-79

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "I hvilken grad stoler du på at brukeromtaler er ekte? (Ikke laget av markedsfører eller forbrukere som har fått sponsede produkter). Skala fra 1 «Svært liten grad» til 5 «Svært stor grad»."

The source adds the following information: "Don't know" responses have been excluded.

Citation formats

Authenticity of user reviews according to consumers in Norway 2015

Published by ÌÇÐÄÆƽâ°æ Research Department, May 16, 2018
This statistic shows to what extent consumers trust that user reviews are authentic, i.e. not published by marketers or sponsored consumers, in Norway in 2015. According to the survey, ** percent of the respondents are neutral towards user reviews, while ** percent trust their authenticity to a great or very great extent. Five percent of respondents have very low trust in user reviews.
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