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Share of FMCG products in total online trade revenue in Germany from 2010 to 2025

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Source

Release date

June 2026

Region

Germany

Survey time period

2010 to 2025

Supplementary notes

* Projection. Figures for previous years are based on earlier institute information.

Citation formats

FMCG product revenue share in German online trade 2010-2025

Published by
Yihan Ma,
Jun 22, 2026

In 2025, FMCG products accounted for around **** percent of Germany's online retail revenue, increasing continously in the past decade. That year, the largest online retail sector remained fashion and accessories.

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