| Characteristic | Ad expenditure in million euros |
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Source
Source
Release date
January 2026
More information
Region
Germany
Survey time period
2025
Special properties
Excl. DIY stores and textile stores
Supplementary notes
Gross investments in in traditional ad formats including online advertising (excluding discount campaigns, ad leaflet spending, point-of-sale materials); by distribution channel, trade advertising (excluding additional operators, e.g. travel) and excluding personnel advertising, including image advertising. ¹ Entire business: e-commerce, e-food, cloud
Citation formats
