The Premium category refers to the highest priced products for the different industry categories, which are not considered to be easily substitutable by consumers; the First Price category groups together all products with the lowest price existing for each category.
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Italy: private label turnover distribution 2016-2020, by segment
This statistic illustrates the distribution of turnover generated by private label brands in Italy from to 2020, by segment. According to source, over the considered period most of the turnover of private label was generated by the selling of so called core products. The turnover share of the category of premium products is supposed to reach ** percent by 2020.
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The European House – Ambrosetti . (January 17, 2018). Distribution of turnover generated by private label brands in Italy from 2016 to 2020, by segment [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/829017/private-label-turnover-distribution-by-segment-in-italy/
The European House – Ambrosetti . "Distribution of turnover generated by private label brands in Italy from 2016 to 2020, by segment." Chart. January 17, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/829017/private-label-turnover-distribution-by-segment-in-italy/
The European House – Ambrosetti . (2018). Distribution of turnover generated by private label brands in Italy from 2016 to 2020, by segment. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/829017/private-label-turnover-distribution-by-segment-in-italy/
The European House – Ambrosetti . "Distribution of Turnover Generated by Private Label Brands in Italy from 2016 to 2020, by Segment." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Jan 2018, /statistics/829017/private-label-turnover-distribution-by-segment-in-italy/
The European House – Ambrosetti , Distribution of turnover generated by private label brands in Italy from 2016 to 2020, by segment ÌÇÐÄÆƽâ°æ, /statistics/829017/private-label-turnover-distribution-by-segment-in-italy/ (last visited July 22, 2026)
Distribution of turnover generated by private label brands in Italy from 2016 to 2020, by segment [Graph], The European House – Ambrosetti , January 17, 2018. [Online]. Available: /statistics/829017/private-label-turnover-distribution-by-segment-in-italy/
