ÌÇÐÄÆƽâ°æ

The average person in Spain watched *** minutes of television a day in 2024. This figure has, however, gradually dwindled, since the peak of daily television hours was registered in 2003 at minutes per person on average. Television is less popular among those aged 25-34 and features its largest number of viewers among the share of the population aged over 75 years.

The Spanish television sector

The television audience may be turning their heads to other type of media, but the advertising expenditure on this medium is still substantial. TV ad spend was on the rise in Spain before the outbreak of the pandemic in 2020, registering over *** billion euros. By 2024, it had not yet returned to that level. The revenues generated by radio and television experienced however a drop over the last few years, registering at *** billion euros, down from almost *** billion euros cashed in 2009.

Spanish television viewer profile and trends

Television is to this day, Spain’s preferred media outlet, with ** percent of the population having watched television during 2024. Antena 3, owned by the media group Atresmedia, ranked as the most watched television station in Spain, holding over ** percent of the total audience share. Mediaset’s Telecinco comes in second, taking up **** percent of the total audience share.