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Consumer willingness to upgrade to premium personal care products in the United States as of 2016*

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Source

Release date

December 2016

Region

United States

Survey time period

March 1 to 23, 2016

Number of respondents

30,000*

Special properties

Respondents from across 63 countries

Supplementary notes

*Number of U.S. consumers who participated in the survey is not provided by the source as the source does not give a breakdown of the survey participants by country.

Citation formats

Share of U.S. consumers willing to switch to premium personal care products 2016

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 4, 2018
This statistic shows the willingness of consumers to upgrade to selected premium personal care products in the United States as of 2016. As of 2016, ** percent of U.S. consumers stated that they were willing to trade up for premium shaving need products, which was well above the ** percent figure for the personal care category in general.
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