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Distribution of mobile in-app advertising monetization power worldwide between January and November 2017, by ad format

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Sources

Release date

December 2017

Region

Worldwide

Survey time period

January to November 2017

Special properties

based on 60 demand sources and 30,000 apps accross five regional markets

Supplementary notes

Monetization power is explained as higher engagement rates resulting from a combination of high eCPMs and impression rates.

Citation formats

In-app advertising monetization capacity share worldwide in 2017, by ad format

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 27, 2018
The graph presents information on the distribution of mobile in-app advertising monetization power worldwide between January and November 2017, by ad format. According to the source, rich interstitial ads had the highest share of in-app monetization power worldwide, owing to their higher engagement rates.
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Topics

Digital advertising in the U.S.Advertising in the United StatesDigital advertising formats in the U.S.Programmatic advertising worldwideDigital advertising worldwide
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