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E-commerce penetration rate of retail sales in China in 2023, by product category

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Sources

Release date

November 2024

Region

China

Survey time period

2023

Supplementary notes

E-commerce penetration rate = online sales as a percentage of total retail sales.

Citation formats

E-commerce penetration of select retail categories in China 2023

Published by
Yihan Ma,
Feb 17, 2025

In 2023, online retail accounted for more than ** percent of China's total toys and games sales. In the same year, only *** percent of fresh food products were bought on e-commerce platforms.

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