According to , the average media value of an Instagram post by Lionel Messi was over thousand U.S. dollars. Messi was the most-followed athlete from Latin America on the photo-sharing platform.
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InfluencerDB. (January 8, 2020). Average media value per post of the most-followed athletes on Instagram in Latin America as of December 2019 (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/788933/most-followers-instagram-athletes-post-value-latam/
InfluencerDB. "Average media value per post of the most-followed athletes on Instagram in Latin America as of December 2019 (in U.S. dollars)." Chart. January 8, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/788933/most-followers-instagram-athletes-post-value-latam/
InfluencerDB. (2020). Average media value per post of the most-followed athletes on Instagram in Latin America as of December 2019 (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/788933/most-followers-instagram-athletes-post-value-latam/
InfluencerDB. "Average Media Value per Post of The Most-followed Athletes on Instagram in Latin America as of December 2019 (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Jan 2020, /statistics/788933/most-followers-instagram-athletes-post-value-latam/
InfluencerDB, Average media value per post of the most-followed athletes on Instagram in Latin America as of December 2019 (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/788933/most-followers-instagram-athletes-post-value-latam/ (last visited July 26, 2026)
Average media value per post of the most-followed athletes on Instagram in Latin America as of December 2019 (in U.S. dollars) [Graph], InfluencerDB, January 8, 2020. [Online]. Available: /statistics/788933/most-followers-instagram-athletes-post-value-latam/
