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As of December 2023, Pabllo Vittar was the most followed drag performer on Instagram with **** million global followers. Ranking second and third were Gloria Groove, and RuPaul, with **** million and *** million followers on Instagram, respectively.

The use of gender-related hashtags on Instagram

As shows such as RuPaul’s Drag Race bring the art of drag to mainstream entertainment, conversations about gender diversity are also brought to light on popular social media platforms. According to a worldwide report conducted between July and September 2021, the use of #Trans and #Nonbinary increased on Instagram by ** percent and ** percent, respectively. Conversations about Gay pride and the bisexual pride flag also increased on social media. Furthermore, year-on-year conversations on Facebook about gender symbols increased by percent, and discussions about pronouns also saw an increase of *** percent.

Who is the most followed person on Instagram?

Despite a sizable Instagram audience and the potential for brand collaborations, the popularity of the most well-known drag queens still pales in comparison to the most-followed Instagram users of all time. Portuguese footballer Cristiano Ronaldo had *** million followers on Instagram as of June 2022, making him the most followed person on the platform. His Instagram post from October 2021, announcing his partners pregnancy, is still the second most popular post on Instagram, with a total of **** million likes as of May 2022. TV and media personality Kylie Jenner had *** million followers on Instagram.