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Number of Instagram users in South Korea as of November 2025, by age group and gender (in millions)

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Source

Release date

December 2025

Region

South Korea

Survey time period

November 2025

Age group

18 years and older

Supplementary notes

Release date is the date of access.
Figures have been rounded.

Citation formats

Instagram user number South Korea 2025, by age and gender

Published by Thuy D., Dec 11, 2025

As of November 2025, South Korea had ****Ìýmillion Instagram users. By age group, those aged 25 to 34 made up the largest segment of the audience, totaling roughlyÌý*** million users, or around ****Ìýpercent of the platform’s reach in the country.

Instagram users and following

ÌýInstagram’s popularity is growing, while the popularity of Facebook is declining, especially among younger users. The most popular South Korean Instagram profiles are those of celebrities. The most followed ones were all of K-Pop artists.

Social media usage

Social media is increasingly important for South Koreans and almost every South Korean aged between 18 and 34 years oldÌýis using social media. A different survey found that the most people followed accounts of people they know, even before celebrities. Accordingly, most respondents were using social media for its original purpose: socializing.

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Other statistics that may interest you Social media usage in South Korea

Overview

5

Facebook

4

Instagram

4

Other networks

3

X (formerly Twitter)

4

Demographics

4

TikTok

4

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Topics

Social media usage in South KoreaInternet usage in South KoreaE-commerce in South KoreaStreaming in South KoreaUser-generated content in South Korea
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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
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