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Share of social media users accessing Instagram most frequently in South Korea from 2014 to 2024

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Source

Release date

December 2024

Region

South Korea

Survey time period

2014 to 2024

Number of respondents

5,277 respondents

Age group

6 years and older

Special properties

paper-assisted personal interview (PAPI)

Method of interview

Face-to-face interview

Supplementary notes

Since 2011, KISDI has tracked the cross-media usage of 5,000 households and the members by means of household visits, interviews and self-reported written media diary on the media use patterns across 17 cities and provinces in South Korea.

Respondents count by year was as follows:
2014: 4,056
2015: 4,251
2016: 4,323
2017: 4,321
2018: 4,546
2019: 5,178
2020: 5,403
2021: 5,591
2022: 5,726
2023: 5,666
2024: 5,277

Citation formats

Instagram frequent user penetration in South Korea 2014-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 14, 2025

According to a survey conducted in South Korea in 2024, people who accessed Instagram most often accounted for around ** percent of the total social networking users. The preference for Instagram has grown rapidly since 2014.

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Overview

5

Facebook

4

Instagram

4

Other networks

3

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4

Demographics

4

TikTok

4

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Topics

Social media usage in South KoreaInternet usage in South KoreaE-commerce in South KoreaStreaming in South KoreaUser-generated content in South Korea
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