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* The monetization of audience is the conversion of an audience in turnover, in particular thanks to advertising, to make profitable its site and to maintain its activity .
** Parcel inserts: adding advertising for a third company in a parcel.
Citation formats
Audience monetization: levers used by e-commerce sites in France 2016
This graph shows the share of e-commerce sites that used audience monetization in France in 2016, according to the levers used. More than ** percent of respondents with an e-commerce site used the sale of advertising space during this year.
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Webloyalty, & TNS Sofres. (May 17, 2016). Share of e-commerce sites using leverages of audience monetization in France in 2016, by lever used [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/764777/levers-used-monetization-d-audience-websites-e-trade-la-france/
Webloyalty, und TNS Sofres. "Share of e-commerce sites using leverages of audience monetization in France in 2016, by lever used." Chart. May 17, 2016. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/764777/levers-used-monetization-d-audience-websites-e-trade-la-france/
Webloyalty, TNS Sofres. (2016). Share of e-commerce sites using leverages of audience monetization in France in 2016, by lever used. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/764777/levers-used-monetization-d-audience-websites-e-trade-la-france/
Webloyalty, and TNS Sofres. "Share of E-commerce Sites Using Leverages of Audience Monetization in France in 2016, by Lever Used." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 May 2016, /statistics/764777/levers-used-monetization-d-audience-websites-e-trade-la-france/
Webloyalty & TNS Sofres, Share of e-commerce sites using leverages of audience monetization in France in 2016, by lever used ÌÇÐÄÆƽâ°æ, /statistics/764777/levers-used-monetization-d-audience-websites-e-trade-la-france/ (last visited July 29, 2026)
Share of e-commerce sites using leverages of audience monetization in France in 2016, by lever used [Graph], Webloyalty, & TNS Sofres, May 17, 2016. [Online]. Available: /statistics/764777/levers-used-monetization-d-audience-websites-e-trade-la-france/
