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Advertising expenditure of Pinduoduo Inc. from 2016 to 2025 (in million yuan)

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Source

Release date

April 2026

Region

China

Survey time period

2016 to 2025

Special properties

fiscal year ending December 31

Supplementary notes

One yuan equals approximately 0.15 U.S. dollars and 0.13 euros (as of May 2026).

Values have been rounded.

Figures for earlier years were taken from a previous publication.

The figure for 2024 was calculated manually by adding up the advertising expenditures and incentive program expenses.

Citation formats

Pinduoduo's advertising expenditure 2016-2025

Published by
Yihan Ma,
May 5, 2026

In 2025, Pinduoduo's advertising expenditure totaled approximately * million yuan, including around **** billion yuan of incentive program expenses. Overall, the advertising expenditure showed stable and continuous growth.

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