Original question: How do you typically find out about new brands and products? // Which of the following online sources do you mainly use when you are actively looking for more information about brands, products, or services? // When shopping online, which of these features would most increase your likelihood of buying a product?
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Global usage of social media during path to purchase 2019, by age group
Social media is a popular channel to connect with and research brands. As of the first quarter of 2019, ** percent of global internet users aged 16 to 24 years used social networks to research products online. Overall, ** percent of internet users stated doing the same. In total, ** percent of respondents stated that they discovered brands via ads on social media.
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GWI. (June 26, 2019). Social commerce activities according to internet users worldwide as of 1st quarter 2019, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1031962/global-social-commerce-activities-age/
GWI. "Social commerce activities according to internet users worldwide as of 1st quarter 2019, by age group." Chart. June 26, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1031962/global-social-commerce-activities-age/
GWI. (2019). Social commerce activities according to internet users worldwide as of 1st quarter 2019, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1031962/global-social-commerce-activities-age/
GWI. "Social Commerce Activities According to Internet Users Worldwide as of 1st Quarter 2019, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jun 2019, /statistics/1031962/global-social-commerce-activities-age/
GWI, Social commerce activities according to internet users worldwide as of 1st quarter 2019, by age group ÌÇÐÄÆƽâ°æ, /statistics/1031962/global-social-commerce-activities-age/ (last visited July 22, 2026)
Social commerce activities according to internet users worldwide as of 1st quarter 2019, by age group [Graph], GWI, June 26, 2019. [Online]. Available: /statistics/1031962/global-social-commerce-activities-age/
