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Change in TV advertising spending of selected advertisers during winter holiday season in the United States in 2019

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Release date

December 2019

Region

United States

Survey time period

October 28 to December 2, 2019

Citation formats

Change in TV ad spend of selected retailers during holiday season in the U.S. in 2019

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 20, 2019
During the winter holiday season in the United States in 2019, Macy's and Kay Jewelers decreased their TV advertising expenditures by ** percent each - the largest drop in spending recorded among the top 10 holiday season advertisers that year. On the other side of the spectrum was Amazon who increased their ad spending on TV commercials by ** percent compared to previous year. .
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Holiday season advertising in the U.S.
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