Share of consumers willing to share data regarding their preferences with a store or a brand to receive faster and more convenient service in the store in the United States as of October 2016, by generation
Characteristic
Millennials (18-34)
Generation X (35-54)
Baby Boomers (55+)
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Original statement: I would be willing to share data regarding my preferences with
a store or brand to receive faster and more convenient service once I am in the store.
Citation formats
Consumers in the U.S. willing to share preferences for better service 2016, by age
This statistic presents the share of consumers willing to share data regarding their preferences with a store or a brand to receive faster and more convenient service in the store in the United States as of October 2016, broken down by generation. During the survey period, 57 percent of Millennials declared that they were willing to do that.
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Salesforce Research. (November 16, 2016). Share of consumers willing to share data regarding their preferences with a store or a brand to receive faster and more convenient service in the store in the United States as of October 2016, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/699688/consumers-willing-share-data-preferences-store-brand-convenient-service-us-generation/
Salesforce Research. "Share of consumers willing to share data regarding their preferences with a store or a brand to receive faster and more convenient service in the store in the United States as of October 2016, by generation." Chart. November 16, 2016. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/699688/consumers-willing-share-data-preferences-store-brand-convenient-service-us-generation/
Salesforce Research. (2016). Share of consumers willing to share data regarding their preferences with a store or a brand to receive faster and more convenient service in the store in the United States as of October 2016, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/699688/consumers-willing-share-data-preferences-store-brand-convenient-service-us-generation/
Salesforce Research. "Share of Consumers Willing to Share Data regarding Their Preferences with a Store or a Brand to Receive Faster and More Convenient Service in The Store in The United States as of October 2016, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Nov 2016, /statistics/699688/consumers-willing-share-data-preferences-store-brand-convenient-service-us-generation/
Salesforce Research, Share of consumers willing to share data regarding their preferences with a store or a brand to receive faster and more convenient service in the store in the United States as of October 2016, by generation ÌÇÐÄÆƽâ°æ, /statistics/699688/consumers-willing-share-data-preferences-store-brand-convenient-service-us-generation/ (last visited August 06, 2026)
Share of consumers willing to share data regarding their preferences with a store or a brand to receive faster and more convenient service in the store in the United States as of October 2016, by generation [Graph], Salesforce Research, November 16, 2016. [Online]. Available: /statistics/699688/consumers-willing-share-data-preferences-store-brand-convenient-service-us-generation/
