This statistic presents the online or in-store shopping preference for selected product categories by consumers worldwide as of 2017. During the survey period, 60 percent of respondents stated that they preferred to purchase books, movies, and video games online.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
PwC. (February 28, 2017). Online or in-store shopping preference for selected product categories by consumers worldwide as of 2017 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/692871/global-online-shopping-preference-by-category/
PwC. "Online or in-store shopping preference for selected product categories by consumers worldwide as of 2017." Chart. February 28, 2017. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/692871/global-online-shopping-preference-by-category/
PwC. (2017). Online or in-store shopping preference for selected product categories by consumers worldwide as of 2017. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/692871/global-online-shopping-preference-by-category/
PwC. "Online or In-store Shopping Preference for Selected Product Categories by Consumers Worldwide as of 2017." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Feb 2017, /statistics/692871/global-online-shopping-preference-by-category/
PwC, Online or in-store shopping preference for selected product categories by consumers worldwide as of 2017 ÌÇÐÄÆƽâ°æ, /statistics/692871/global-online-shopping-preference-by-category/ (last visited July 23, 2026)
Online or in-store shopping preference for selected product categories by consumers worldwide as of 2017 [Graph], PwC, February 28, 2017. [Online]. Available: /statistics/692871/global-online-shopping-preference-by-category/
