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After fierce competition among Vivo, Samsung, and Xiaomi over the past few years, Vivo was the leading smartphone brand in India, with a **-percent share of shipments in the first quarter of 2026. Aside from Samsung, the top smartphone brands were Chinese.

Smartphone market share in India

The number of smartphone users in India, the most populous country in the world, was on the rise. In 2023, the number of smartphone users in the country surpassed * for the first time. This figure was forecast to jump to nearly **** billion by 2040. And, around percent of the population in India purchases their phones online. This growth can also be observed in the volume of smartphone shipments in India. The number of smartphone shipments in India increased from **** million units in the second quarter of 2012 to ** million units in the fourth quarter of 2025.

Major players

South Korean giant Samsung, a leader in the global smartphone market, had been the top smartphone vendor in India since early 2013, when the company held about ** percent of the market share, until the end of 2017. But its position has been challenged by the Chinese smartphone manufacturers like Vivo, Xiaomi, and Oppo. Vivo is a Chinese tech company based in Guangdong. It's one of the top five smartphone manufacturers in the world. And Xiaomi has quickly risen to the top of China's crowded technology market and is now one of the leading consumer electronics manufacturers globally since its founding in 2010. Xiaomi specializes primarily in smartphones but is also active in other markets, and it started manufacturing electric vehicles in 2023.