The statistic shows information on the technical barriers companies worldwide faced when trying to build a joined-up view of costumer journeys as of ***. During the survey, ** percent of companies stated that the difficulty with unifying different data sources was one of the main barriers they had to deal with.
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Econsultancy, & IBM. (December 8, 2016). Leading technical barriers to building a joined-up view of customer journey according to marketing professionals worldwide as of November 2016 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/683445/technical-barries-customer-journey-usa/
Econsultancy, und IBM. "Leading technical barriers to building a joined-up view of customer journey according to marketing professionals worldwide as of November 2016." Chart. December 8, 2016. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/683445/technical-barries-customer-journey-usa/
Econsultancy, IBM. (2016). Leading technical barriers to building a joined-up view of customer journey according to marketing professionals worldwide as of November 2016. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/683445/technical-barries-customer-journey-usa/
Econsultancy, and IBM. "Leading Technical Barriers to Building a Joined-up View of Customer Journey According to Marketing Professionals Worldwide as of November 2016." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Dec 2016, /statistics/683445/technical-barries-customer-journey-usa/
Econsultancy & IBM, Leading technical barriers to building a joined-up view of customer journey according to marketing professionals worldwide as of November 2016 ÌÇÐÄÆƽâ°æ, /statistics/683445/technical-barries-customer-journey-usa/ (last visited August 01, 2026)
Leading technical barriers to building a joined-up view of customer journey according to marketing professionals worldwide as of November 2016 [Graph], Econsultancy, & IBM, December 8, 2016. [Online]. Available: /statistics/683445/technical-barries-customer-journey-usa/
