The statistic shows information on the value of data-related functions for customer experience optimization worldwide as of ***. During the survey, ** percent of the respondents stated they considered customer journey mapping/analysis a highly valuable function, while *** percent of the respondents did not consider it valuable at all.
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Econsultancy, & IBM. (December 8, 2016). Perceived value of data-related functions for customer experience optimization according to marketing professionals worldwide as of November 2016 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/683357/data-related-functions-customer-experience-usa/
Econsultancy, und IBM. "Perceived value of data-related functions for customer experience optimization according to marketing professionals worldwide as of November 2016." Chart. December 8, 2016. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/683357/data-related-functions-customer-experience-usa/
Econsultancy, IBM. (2016). Perceived value of data-related functions for customer experience optimization according to marketing professionals worldwide as of November 2016. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/683357/data-related-functions-customer-experience-usa/
Econsultancy, and IBM. "Perceived Value of Data-related Functions for Customer Experience Optimization According to Marketing Professionals Worldwide as of November 2016." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Dec 2016, /statistics/683357/data-related-functions-customer-experience-usa/
Econsultancy & IBM, Perceived value of data-related functions for customer experience optimization according to marketing professionals worldwide as of November 2016 ÌÇÐÄÆƽâ°æ, /statistics/683357/data-related-functions-customer-experience-usa/ (last visited August 01, 2026)
Perceived value of data-related functions for customer experience optimization according to marketing professionals worldwide as of November 2016 [Graph], Econsultancy, & IBM, December 8, 2016. [Online]. Available: /statistics/683357/data-related-functions-customer-experience-usa/
