In 2025, online sales accounted for ****percent of all retail sales in Brazil. This represents an increase of more than percentage points compared to 2019. Even though e-commerce had gained ground in the Brazilian retail market before 2020, the COVID-19 pandemic accelerated this trend.
Market expansion and job creation
The Brazilian retail e-commerce market is projected to generate over ** billion U.S. dollars in revenue in 2025, with forecasts suggesting it could surpass ** billion U.S. dollars by 2027. This growth is reflected in the number of online stores, which has almost doubled from ** in 2019 to over ** in 2024. The e-commerce boom has also created substantial employment opportunities, with the digital market forecast to create over *** thousand jobs in 2024.
Key players and market dynamics
MercadoLibre, known locally as Mercado Livre, saw its gross merchandise volume (GMV) grow by ****t in the first quarter of 2025. The online marketplace has experienced double-digit growth of its quarterly GMV for more than six years. Meanwhile, Magazine Luiza, a prominent Brazilian retailer, experienced sales growth on their marketplace of *** percent in 2024 and a 1** percent increase in total e-commerce sales. Even when these growth rates of Magalu are lower than the ones in 2020, the online sector of the company keeps expanding.
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