Purchase likelihood mobile gaming diversity worldwide 2021| ��ƽ��

Mobile gamers in selected countries who are more likely to download, buy or make purchases if mobile games featured more representative characters as of August 2021

Characteristic	Total gamers	Diverse gamers	LGBTQ+	Women and non-binary
Brazil	81%	84%	89%	81%
South Korea	75%	-	83%	72%
United Kingdom	61%	83%	79%	55%
United States	68%	76%	72%	62%
Germany	55%	-	67%	49%

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Release date

December 2021

More information

Region

Worldwide

Survey time period

June to August 2021

Number of respondents

6,045 respondents

Age group

18 years and older

Special properties

who play mobile games for at least 3-4 hours per week

Method of interview

Online interview

Supplementary notes

Original statement: "percentage of mobile gamers surveyed who would be more likely to download, buy or make purchases in the game if the game featured more characters that “represent you or people like you”."

Mobile gamer definition: play 3+ hours gaming per week and at least some games played have human characters.

Data for Diverse Gamers was not collected in Germany and South Korea. This category includes respondents who identify as Black, Native, Asian and Pacific Islander, Hispanic and Latinx, Middle Eastern, and other non-white ethnicity in the US, UK and Brazil.

Citation formats

As of August 2021, mobile players worldwide were more likely to download or make purchases if mobile games featured more representative characters. This aspect was important among mobile players who identified as LGBTQIA+ or from diverse backgrounds in all of the researched countries especially strong among the majority of respondents from Brazil and South Korea. This preference was weaker among women in all of the countries researched while being slightly lowest for all participants from Germany.