who play mobile games for at least 3-4 hours per week
Method of interview
Online survey
Supplementary notes
Original statement: "Percentage of mobile gamers in Brazil who say that when an ad features a diverse set of characters they are likely to download the mobile game."
Mobile gamer definition: play 3+ hours gaming per week and at least some games played have human characters.
Citation formats
Likelihood to download mobile games with diverse ads in Brazil 2021
As of August 2021, most Brazilian mobile gamers were likely to to download a gaming app if the ads for the game featured a diverse set of characters. The probability of a more diverse and inclusive ad being effective was overall the same among all groups of gamers but found even more interest among people who identified as LGBTQ+ or coming from a diverse background.
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Meta Platforms (Facebook IQ). (December 16, 2021). Mobile gamers in Brazil likely to download a mobile game when an ad features a diverse set of characters as of August 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1301505/likelihood-download-mobile-gaming-diverse-ad-brazil/
Meta Platforms (Facebook IQ). "Mobile gamers in Brazil likely to download a mobile game when an ad features a diverse set of characters as of August 2021." Chart. December 16, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1301505/likelihood-download-mobile-gaming-diverse-ad-brazil/
Meta Platforms (Facebook IQ). (2021). Mobile gamers in Brazil likely to download a mobile game when an ad features a diverse set of characters as of August 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1301505/likelihood-download-mobile-gaming-diverse-ad-brazil/
Meta Platforms (Facebook IQ). "Mobile Gamers in Brazil Likely to Download a Mobile Game When An Ad Features a Diverse Set of Characters as of August 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Dec 2021, /statistics/1301505/likelihood-download-mobile-gaming-diverse-ad-brazil/
Meta Platforms (Facebook IQ), Mobile gamers in Brazil likely to download a mobile game when an ad features a diverse set of characters as of August 2021 ÌÇÐÄÆƽâ°æ, /statistics/1301505/likelihood-download-mobile-gaming-diverse-ad-brazil/ (last visited July 26, 2026)
Mobile gamers in Brazil likely to download a mobile game when an ad features a diverse set of characters as of August 2021 [Graph], Meta Platforms (Facebook IQ), December 16, 2021. [Online]. Available: /statistics/1301505/likelihood-download-mobile-gaming-diverse-ad-brazil/
