As of February 2025, ** percent of Vietnamese-developed mobile games available on the Google Play Store were monetized using in-app advertising. Across all selected Southeast Asian markets, so-called free-to-play (F2P) mobile games, which are monetized through in-app purchases or ads, were more common than paid games.
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42matters. (February 16, 2025). Share of monetization methods used in mobile games developed in Southeast Asia as of February 2025, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1427901/sea-share-mobile-game-monetization-methods-by-country/
42matters. "Share of monetization methods used in mobile games developed in Southeast Asia as of February 2025, by country." Chart. February 16, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1427901/sea-share-mobile-game-monetization-methods-by-country/
42matters. (2025). Share of monetization methods used in mobile games developed in Southeast Asia as of February 2025, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1427901/sea-share-mobile-game-monetization-methods-by-country/
42matters. "Share of Monetization Methods Used in Mobile Games Developed in Southeast Asia as of February 2025, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Feb 2025, /statistics/1427901/sea-share-mobile-game-monetization-methods-by-country/
42matters, Share of monetization methods used in mobile games developed in Southeast Asia as of February 2025, by country ÌÇÐÄÆƽâ°æ, /statistics/1427901/sea-share-mobile-game-monetization-methods-by-country/ (last visited July 22, 2026)
Share of monetization methods used in mobile games developed in Southeast Asia as of February 2025, by country [Graph], 42matters, February 16, 2025. [Online]. Available: /statistics/1427901/sea-share-mobile-game-monetization-methods-by-country/
