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National Brand Competitiveness Index of leading car rental company brands in South Korea in 2024

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Sources

Release date

August 2024

Region

South Korea

Survey time period

2024

Supplementary notes

defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."

Citation formats

Car rental company brand competitiveness index South Korea 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 22, 2024

In 2024, Lotte rent a car ranked first with a brand competitiveness index that measured ** out of 100 in South Korea. The leading three car rental companies all maintained their ranking and score from the previous year.

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