| Characteristic | Index score on a 0 to 100 scale |
|---|---|
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
February 2018
More information
Region
South Korea
Survey time period
2017
Supplementary notes
defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."
The source does not provide an exact publication date. Date given here is the day of data access.
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